BGC - BLOGGERS GENERATED CONTENT

ORIGINALITY MAKES BRANDS BOLDER

Speaking to the heart of the audience is a great challenge. Now, more than ever, is an urgent need.

Bloggers have always been and will always be, through their evolution to micro or middle level influencers, a fertile ground for genuine bonding with the online community.

Bloggers generate original and unique content, fresh and sincere writing, exclusive photos but most of all content with great engagement within a super targeted audience.

Through their trustworthy information and authentic recommendations they become a trusted third party advocate for brands.

Since their goal is to be among the most favorite of their community they have many different digital channels that multiply the sources of their content.

BGC, created with love and professionalism, can boost 4 diverse but also linked goals of a brand:

INCREASE BRAND AWARENESS

in the online community of a super targeted audience

HOLD THE ATTENTION

within inbound marketing channels

BUILD BRAND ENGAGEMENT

within potential buyers

RAISE THE SOCIAL MENTIONS

in cost effective way

Collaborating with bloggers make brands bolder and smarter: They create an indirect but deeply sincere relationship with the audience because they dare to open a dialogue with the consumer and they display a brighter character.

Bloggers want to share: ideas, recommendations, moments, products, and experiences. Their life. This behaviour is a great opportunity for brands to gain life in the online world of this community. To enter their daily lives. To be at the center of their discussions.

years of expertise

bloggers

projects

collaborations

Meethemotherσ: an exclusive tool by Scarlet

We handle, since 2014, a big network of mum bloggers (many of them exclusively), among the most beloved ones. We have created content for several brands with great results. Original and fresh content, full of imagination and with the distinctive style of every blogger through their social channels, blogs or as part of content to brands’ channels.

” Mothers out there are asking. They want to know why and how. Your brand can give them the right answer through bloggers. “

Meethmotherσ creates:

Meethemotherσ does all the handling, the coordination, the creative brief, the curation and the reporting for every project. In other words, Meethmotherσ is the “proxy” between the brands, their media shop or the advertising agency and the mum blogs, thus minimizing the necessary day to day and all the essential deliverables. Under a specific strategy and thoroughly curated creatives and content.